Search Marketing

Search Engine Marketing (SEM) is the process of using search engines to attract website visitors. The purpose is to have those visitors do something upon reaching the website. However, for our purpose, we use the term "search marketing" to describe all the acitivities that we do to allow search engine marketing to be effective.

Since we are focused on results, not just search engine rankings, we are more concerned about the reasons behind executing a search marketing campaign - typically to increase sales or awareness. Hence, we utilize all advantages at our disposal to ensure an effective search marketing, including using press releases, social media, blogs, newsletters, white papers etc.