goroo
(new online service launch)
As part of a new online service launch, Evo researched and recommended the name goroo.com for the new multimodal trip-planner system developed by the RTA (Regional Transportation Authority of Illinois). Shown here are some of the original logo and identity system concepts for goroo.
The name "goroo" is the outcome of a brainstorm based on several key factors
- goroo - a truncation of "Go Kangaroo", reflects the attributes of the multi-modal trip planner. Kangaroo hops from place to place, is fast and is family-friendly.
- The name goroo is sounds like "guru", an expert.
- The name goroo is simple and memorable.
- The URL is also available for purchase.