Kirix Strata
(product launch)

Kirix is launching a new software called Strata. We created several logo concepts for the product of which one is finally chosen.

The key words driving all the logos are: Powerful, Flexible, Simple, with an emphasis also on a “cool” user experience. .This direction draws from the meaning of  strata - layers; here, layers of information, but also the literal layers of table cells in the program.The symbol that represents layers of stylized “cells” that also form an “s” shape. The gradations in color imply movement, flexibility.The type is simple, bold, and powerful while being friendly and approachable. It coexists perfectly with the more stylized Kirix logo.Colors will be explored further, as well as experimentation with variations. Once variations are explored, we will present ourrecommendations to help you make your choice