In 2008, Evo worked with Dimeo & Company on the Illinois Regional Transportation Authority's (RTA) "Drive Less Live More" campaign. As part of the campaign, Evo worked on the RTA's alternative transporation website, DriveLessLiveMore.com.

In addition to designing the website, Evo suggested that the RTA reposition the DriveLessLiveMore website as a lifestyle, informational site that works to encourage the community to choose better forms of transportation over driving. By becoming the informational website, the Drive Less Live More program promotes instead of competes with the RTA’s other service offering and website, goroo.com, an online multimodal trip planning tool. The redesign of the website expresses a sustainable, happy lifestyle by showing active people enjoying a way of life without cars. Evo designed and implemented the website twice – the first is done refocus the website as a lifestyle website with new messaging, and the second a year later as a refresh to the design effort.

Along with the project, Evo has also assisted the RTA with launching their new multimodal trip-planner, goroo.com. In this project, Evo researched on the identity of the service and came up with the brand name and URL for the service - goroo. Evo has also developed the identity of the service, and assisted the RTA with the search marketing and social media efforts for goroo.

Take a look at our messaging and creative efforts for DriveLessLiveMore.com and goroo.com.