Kramer Lighting, co-branded with Beta Lighting, launched their new product lines using a new lighting technology based on LEDs. Kramer is focused on interior light fixtures, while Beta is focused on exterior light fixtures. They both want to be co-branded together to provide a total solution to their clients.

The launch coincided with the national lighting show, Lightfair International 2008, held in Las Vegas. As part of this launch, they sent invitations to their clients, sales force and the press to attend their launch event.

Evolution Point has create a co-branded message, "Uncompromising Brilliance" to tie both brands together. As part of the event, Evolution Point has created several traditional direct mail, interactive direct mail, sales/media kits, several interactive kiosks to promote the event.

We are happy to announce that KramerLED/BetaLED has won the best booth award at the International Lightfair 2008.