After a 3 year relationship, Custom Plastics took our relationship a step further by asking us to assist them in their launch of their new product line.
The outcome of this strong partnership is HandiWall Solutions, a range of plastics extruded / injection molded products that allows product packaging to be hung on the walls in retail environments.
The first order of business is to create brand awareness of the product, hence the development of a consumer brand identity for this product that is separate from the typical contract manufacturing nature of Custom Plastics.