LiquidSky’s application matches directors and production facilities with advertising agencies on a global scale.

The challenge was to take a very manual and human-interactive process, and translate that into an online experience that everyone can use without much training.

Our solution was to document the haphazard process, and create a formalized online user interface that made the complex process easy to understand and use. Rather than building the application from the ground up, we built a database-driven application that integrated into an existing third party software. This application allows users to stream video online, and annotate and collaborate on video projects from different parts of the world.