Evolution Point - marketing agency, chicago web development, chicago integrated marketing services, interactive marketing agency, interactive marketing

Corporate Identity System

Development of creative style guide for brand including development of colors, type treatment, and logo usage.

Evolution Point is an interactive marketing agency, firm and company executing interactive marketing campaigns and services. Based in Chicago, we are a full service agency that does online marketing. Our services include interactive marketing, internet marketing, b2b interactive marketing, b2b marketing and b2b seo (search engine optimization). The definition of interactive marketing comes from John Deighton at Harvard, who says interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us (Deighton 1996). Interactive marketing is not synonymous with online marketing, although interactive marketing processes are facilitated by internet technology.

Case Study: Betaled (product launch)

BetaLED is Beta Lighting, Inc.'s first foray into the LED lighting market. They believe that LED-based lighting is the future. However, as the LED lighting industry then was still young and unproven, manufacturing of the LED-based lighting fixtures were expensive and in its infancy at best.

BetaLED is one of the first (if not the first) company that is able to produce a line of exterior LED fixtures that is built from the ground up, as oppose to providing retrofits like the other competitors. They have the advantage of being the first movers and want to claim the name recognition that only first movers can make.

The BetaLED line was introduced to the public during the Lightfair International 2007 trade show. Evo is proud to assist in this launch by providing the marketing support that they need, including creating the creative and copy style-guides for the brand, design and implementing their product website, developing their online energy savings calculator as a lead generation tool, designing the direct mail promotional pieces, and developing an interactive touch-screen kiosk to educate users on this new technology.

We are excited to prove that the product launch was a tremendous success, in providing the brand recognition for BetaLED, as well as in the number of sales orders in the first year of launch.