Evolution Point: Email blasting, e-mail blasting, Service Branding, Print Postcards, Direct Mail, Integrated Marketing + technology, Chicago, postcard development, online registration

Direct Mail

Direct mail (traditional / interactive) is used to promote the booth for the show, and also used to introduce product to the external sales force.

Evolution Point is an integrated marketing firm, agency and company executing traditional marketing campaigns and services. Based in Chicago, we are a full service agency that does traditional and interactive b2b marketing. Our services include direct mail, email blasting, e-mail blasting, interactive mail, sales channel development, channel advertising and postcard design, creative design.

Case Study: Betaled (product launch)

BetaLED is Beta Lighting, Inc.'s first foray into the LED lighting market. They believe that LED-based lighting is the future. However, as the LED lighting industry then was still young and unproven, manufacturing of the LED-based lighting fixtures were expensive and in its infancy at best.

BetaLED is one of the first (if not the first) company that is able to produce a line of exterior LED fixtures that is built from the ground up, as oppose to providing retrofits like the other competitors. They have the advantage of being the first movers and want to claim the name recognition that only first movers can make.

The BetaLED line was introduced to the public during the Lightfair International 2007 trade show. Evo is proud to assist in this launch by providing the marketing support that they need, including creating the creative and copy style-guides for the brand, design and implementing their product website, developing their online energy savings calculator as a lead generation tool, designing the direct mail promotional pieces, and developing an interactive touch-screen kiosk to educate users on this new technology.

We are excited to prove that the product launch was a tremendous success, in providing the brand recognition for BetaLED, as well as in the number of sales orders in the first year of launch.