By Reuben Chew on
3/3/2010 9:03 AM
We will be attending the March event hosted by Chicago Interactive Marketing Association (CIMA) on mobile development. If you happen to be there, come over and say hi.
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By Reuben Chew on
2/19/2010 10:21 AM
We are presently doing running a research survey on mobile applications. Basically, we are gauging the interest of starting a trade show / conference / event for mobile application and wireless / mobile applications and services.
http://evosurveys.mobi
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By Reuben Chew on
12/3/2009 1:46 PM
We are by no means a big company. One of the things I really love about Evolution Point is tha we are a small, dedicated, passionate company who loves the things we do. As a result, we do not hire very often.
However, we do take in interns every other year. There are a few reasons for this: one, we try to give back to the community by providing people the opportunity to learn from us; second, we try to learn from them and see how they use the internet. And ultimately, it's a win-win situation for all.
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By lindsay on
11/17/2009 8:50 AM
App phone users spend 2 hours a day on their phones with mobile subscribers at nearly 300 million in North America. Volkswagen will be the first company to launch a product solely through mobile. The time is now to start thinking about how to reach your customers on their mobile device.
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By Reuben Chew on
7/27/2009 7:40 AM
Twitter wrote a short, rudimentary guide on how businesses can utilize Twitter. I will say that it is not very useful, but if you are new on Twitter, and you are wondering what the big to-do about Twitter is, this guide is for you.
http://business.twitter.com/twitter101/
Tags: social media, marketing
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By Reuben Chew on
7/23/2009 11:12 AM
One of the common questions that I get with clients about Twitter (or social media tools in general) is “how does this make my life easier?” The question is a relevant one because we are all busy folks and adding another channel of advertising / marketing / PR doesn’t make our lives easier. On the contrary, it makes our lives more difficult as it presents another challenge that we have to work with.
So, here’s my small contribution on how to make your life easier using Twitter.
Like many companies, we run into issues with updating our website. Sure, our website is fully optimized, built on a content management system (CMS) and allows multiple content editors, but in the end, it is still quite an effort to update the home page to keep content fresh daily or weekly. Someone needs to be at their desk, log in, make the changes on the home page and log out. I hate to think we have to hire an intern just to update our website constantly. So we sat around and figure out how to keep our home page relevant...
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By Reuben Chew on
7/14/2009 12:20 PM
In case you haven’t heard, Microsoft just released their latest incarnation of the search engine, Bing. This search engine replaces the old Microsoft MSN “Live Search”. With $80 million in marketing from Microsoft’s deep pockets, Microsoft hopes that their search engine may compete against Google’s monopoly on search traffic. This is an uphill battle considering that Google still holds about 68% of all search traffic while Bing only garnered 8% on the onset of the launch.
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By Reuben Chew on
6/26/2009 9:29 AM
Lately I have been thinking about social media. It’s the big hot thing nowadays, but that’s not the reason why I’m thinking about it. I’m thinking about it because my clients have been asking about it, and as a result, I find myself struggling to explain a vague concept like social media to people who are driven by ROI in a down economy.
The idea of social media is not really new. However, the term “social media” is. To start this discussion, I propose a simple definition of social media – “the use of web-based tools to facilitate online communication and encourage social interaction”. I use this definition to highlight certain aspects of social media:
“web-based” – social media is unique to the medium, the internet.
“tools” – here’s what most people can’t seems to grasp. They are just tools. And tools require strategies to utilize them effectively.
“online communication” – it is used to facilitate conversations with people, which means that sometimes people may disagree with you,...
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