Case Study: CCH Wall Street

CCH Wall Street partnered with Evo in developing this business to business, direct market, Flash-based demo sent to existing clients to introduce them to Compliance Resource Network and Compliance Tracker — CCH Wall Street¹s newest, innovative, online products.

The six-minute demo, burned to a mini CD, was sent within a high-end mailer designed to mimic an exclusive invitation to stand out from the commonplace daily business mail.

Due to the technical nature of the CCH¹s newest products, Evo focused on keeping the message simple and highlighted the exciting new features and benefits of these online applications.

Evo developed every aspect of the demo starting with the creation of the content though development of the script that was then storyboarded and designed in the Flash-based application. We also secured and worked with the voice talent to achieve the right tone.

Once completed, the Flash demo was then optimized for easy downloading from CCH Wall Street¹s Gateway web site.