Case Study: CCH Wall Street

CCH, Inc. CCH Wall Street provides securities regulatory intelligence to their clients. They have 6 main product offerings and have been sending out email offers to an opted-in list of 6000 emails addresses.

CCH isn’t able to identify and gauge the interest levels of the email list. As a result, they had been sending offers indiscriminatingly, causing email fatigue.

Evo was able to create an email campaign that allows CCH to segment the email list. We strategized and implemented an online marketing plan that involved  tracking the traffic of the emails to a micro-site, segmenting the email list into several interest groups, and sending an follow-up offer once their interests are established. With a limited online budget, Evo was able to achieve the following:

• Average Qualified Click Thru Rate of 10%
• Website traffic increased by 150% after the first campaign
• Proper segmentation of the email lists for future campaigns
• Tracking and follow-up on leads
• Be in compliance with the CAN-SPAM Act of 2003.