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Interactive multimedia provides different means of communication and multiple touch points for your intended audiences. There is no one “best practices” formula that is suited for all companies. However, here are some best practice guidelines and how we implemented them:
Consistent Messaging: Implement clear, consistent messaging across all channels.Even though this sounds logical, it is not easy to enforce due to lack of style-guides, insufficient periodic updates across all media and lack of emphasis on consistency. However, keeping the message consistent across all touch-points is key as it enforces the corporate brand and core values. Usability: Create usable functionality.
For any website to be effective, it has to be useable. Your website is probably the first contact a potential customer has with you. If a user gets lost on your website, they will likely leave and go elsewhere. Hence, it is important to create a great first impression by creating a pleasant user experience on your website.
Easy Maintenance: Develop websites for easy maintenance.
Ideally, website content is updated periodically. To allow this, websites need to have the capability of allowing multiple content managers to update content easily. However, because of technical issues, application complexity and technical ability of content managers, most websites are hardly updated at all. As a general best practice, websites need to be implemented with the ability to be updated easily. User Engagement: Encourage user engagement and personalization.
The Internet as a medium is very fluid. Information is constantly being passed from your company to your customers, and vice versa. We encourage this fluidity in communicating your information and knowledge for two significant reasons - so that your customers become more invested in working with you; and you, in turn, provide better products and services to your customers. SEM: Implement effective search engine marketing.
Search engine marketing, not search engine optimization. There’s a big difference. Most companies tout search engine optimization because it’s the easier to achieve of the two. SEO is the execution part of SEM. SEM is about marketing strategy that requires a holistic, visionary approach; SEO is about technical implementation which requires a focused implementation. Fortunately for our clients, Evo has a strong proven record of both. Multiple Impressions: Create alternate touch points to entrench the brand.
Every company should investigate the different options available to them in the interactive medium. This is often over-looked as many companies assume that interactive implies a website on the web. Your website should be one part of an overall interactive marketing plan. And the interactive marketing plan may use various channels to support your overall marketing efforts. Therefore it is important to consider how these interactive technologies can be used in conjunction with the website.
Evo has used many different interactive technologies to assist our clients with their marketing objectives. Examples of these includes developing interactive kiosks, CD-ROMs and interactive product demos.