Case Study: Vertical Focus, Inc.
http://www.verticalfocusinc.com

Vertical Focus, LLC is a full service IT consulting organization, founded by Terrance Kaneshiro in the mid 90’s during the height of the dot-com boom. Terrance was able to leverage his IT experience with his business skills to form a company that is based on a philosophy that demands that any investment in technology must provide concrete business value. In 2006 Terrance was looking to re-brand Vertical Focus to meet the changing business landscape.  He wanted to show that an identifiable ROI is the solution that  will bridge the gap between IT and management.

Evo’s goal was to unify his marketing materials for this message in creating a new brand identity.  This identity was to be included in all the collateral material marketing, material and website.

So Evo recommended several core messages which provided defensible positioning for Vertical Focus in their market space. By creating several collateral pieces, Vertical Focus was better equipped to appeal to their target audience.