As a strategic marketing and technology agency, when we walk into a potential client’s office for the first time, we have a tendency to size up the client’s potential even before the first contract is written. We look at how effective their marketing activities are and whether we can assist them in any way. If we can’t assist them, the potential of Evolution Point becoming involved is rather slim.
You may be wondering what we look for. Here are some things (not in any order of significance).
Many websites do a bad job of capturing leads. Typically, they slap a "Contact Us" or "Sign Up for Our Newsletter" web form on the homepage of a website and hope that it is compelling enough to get users to give up their personal contact information.
Most websites capture less than 10% of their Web traffic. Think of how much revenue your business may be missing out on because you're not capturing the traffic you spend big bucks to get. So, here are several best practices tips on collecting leads online. As always, I will add more to the list when I think of something or come across something of relevance...
Here's an article which I don't really like personally. However, it is an interesting read. Basically is it an article about how to increase your ROI by validating some of your marketing automation processes. It is not that automating marketing processes and get ROI doesn't work (it does), but it is usually not as easy as it looks on paper.
Regardless, here is a summary of the 5 things to look out for to evaluate the effectiveness of your marketing automation. Most of which is quite obvious:
The key to successful online brand marketing is you need to be convinced that your brand is everything. A strong brand name is essential for any kind of success. Otherwise you would be competing against your competitors on other attributes – like cost. When you compete by being the lowest cost producer, it is a quick race to the bottom where you will eventually lose – either to smaller companies whose overhead are lower or to overseas competitors where labor is cheaper. So it is essential to develop and craft your brand messaging continually to stay above the fray...