Evo Blog

Author: Created: 8/24/2010 1:00 PM RssIcon
Notes and points of interest on how mobile marketing, and mobile app development
By Reuben on 10/5/2011 9:53 AM

Have you ever thought about your cellphone? I’m sure you do! Yes, it is a ubiquitous, pervasive electronic equipment that is around all the time and probably annoys you when it is missing or doesn’t work. From a marketing standpoint, the cellphone creates opportunities for one-to-one marketing that no other piece of equipment ever will. The cellphone has several characteristics that promote one-to-one marketing. The first is that it is pervasive. Most people in America hold a cellphone today. In 2010, the cellphone has 96% penetration and 26.6% of all households are totally wireless (http://www.ctia.org/advocacy/research/index.cfm/aid/10323).  The second is that it is highly personable. Cellphones are not created to be shared by multiple people, and are usually owned just by one individual. The third is that it is mobile – we carry it everywhere we go. And finally, cellphones are traceable either via the unique cellphone number or by location. All this makes creates opportunities for one-to-one marketing that you may use to provide products and services.

Tags: Mobile Marketing, Mobile App Development, Search Marketing


So here are some tips that start you down the road on mobile marketing.

By Reuben on 11/25/2010 9:56 AM

If you are interested in being a beta-tester for our iPhone mobile app, you would need to provide your UDID of your iPhone so that we can register your iPhone for beta-testing. Once your phone is registered, you would need to side-load the application manually using iTunes. Here are some instructions on how to do both.

#iPhone #mobileapp #appdev

By Reuben on 11/19/2010 9:06 AM

We are looking for a few trusted beta-testers for goroo® iPhone mobile app. goroo® is a multi-modal trip planner for Chicago and its metropolitan region. It was developed by the Regional Transportation Authority (RTA) and utilizes the services of the Chicago Transit Authority (CTA), Metra, and Pace. We have the privilege of recommending the name "goroo"  to the RTA, developing goroo's logo and brand identity, working on their search marketing strategy and finally developing their mobile app for the iPhone. If you are interested, read on...

#iphone #mobileapp #appdev


By Reuben on 11/15/2010 1:32 PM

Last week, it has been announced that the event has moved from Navy Pier to McCormick Place. This represents a major move for us. This move coincides with a partnership with Connected World Magazine. This partnership makes sense since the goals of Connected World is symbiotic with MobileAppEx.  Connected World is a magazine for upwardly mobile professionals interested in staying ahead of emerging technologies, trends, and business. Press release of the move as follows:

#android #iphone #mobileapp #appdev #marketing