Evo Blog

Author: Created: 6/20/2011 8:28 AM RssIcon
Blog entries about Search Marketing techniques and articles culled from years of experience from Evolution Point.
By Reuben on 11/19/2011 9:38 AM

Google has been doing a lot lately.

First they released the +1 button. The +1 button was meant to allow your social circle to recommend pages that you may also like. However, in reality, it is a ranking system that affects how search results are displayed by changing the ranking of websites on your search page. Now there is more...

By Reuben on 9/27/2011 7:43 AM

One of the lesser known free Google applications that many businesses overlook is Google Places. However, it is by no means the least important. This discussion came up when one of our smaller clients, a local 4-restaurant chain in Chicago, asked why their restaurants aren’t showing up during a search for “Chinese/Asian/Sushi restaurants”. On investigation, we found that they hadn’t signed up for Google Places and owned their restuarant listings. Once we assisted them with registering their restaurants and creating a local search marketing strategy, their listing showed up nicely during local searches with map placeholders.

But let’s go back to basics first on what Google Places does for you.


Tags: Search Marketing, Search Engine Optimization, SEO, SEM, Social Media

By Reuben on 6/24/2011 9:34 PM

Nowadays, almost everyone who is serious about their website is involved in search engine optimization in some way. They may not want to pay for someone to work on optimizing their websites, but they do know enough to find the appropriate keywords (or so they think) to add it on their websites. This happens regularly to us when we develop our clients’ websites. If they do not hire us for their search marketing or SEO efforts, we will normally do two things:


Tags: Search Engine Optimization, Search Marketing, SEO, SEM


By Reuben on 6/21/2011 11:44 AM

 A quick discussion about the importance of PageRank.


Tags: Search Engine Optimization, SEO